Sunday, June 14, 2009

What's the latest cake trend?

I'm frequently asked, "How long does a cake stay "in style" and how do you keep up with the current cake trends?" I don't keep up with current trends. I actually detest the word “Trend”. Why? Because they are merely promotional tactics by the wedding industry to try to sell a bride whatever gizmo they are promoting at that time by calling it a trend and hoping the bride wants to be just like everyone else and have the very same thing that everyone else is having.

I had a cake decorator tell me that I should remove my square cakes from the website because "....square cakes are not "in", especially the baskeweave design, and brides are not ordering those." I didn't have the heart to tell her that I counted up and out of 19 consecutive wedding cakes, 15 were square and about half of those were basketweaves! These are REAL cakes ordered by my brides.So much for "expert" opinions!

Don’t be fooled by the claim of “everyone is doing THIS kind of cake”. Here’s why. A bride, who had been doing some good comparison shopping, came to me and was asking about cakes with ribbon wrapped around the bottom and scrolls/dots on the side of the cake. When she found out that I don’t charge extra for practically any design she wanted, she got excited and began looking at other designs. Her sister asked, “So you’ DON’T want the ribbon thing? I thought that’s what you wanted?”

Bride said, “I was looking at that because that’s all I could afford at that other bakery!” Turns out the other bakery was charging her $65 just to wrap ribbon around the base of the cake and was charging for every little thing the bride inquired about. The bride selected the super simple design for budget reason …. not because it’s what she wanted.

So my question to you: The cakes you see at weddings …. Are they really what the “current trend” is, or is it what the bride settled for because it’s all she could afford?

Don’t settle based on current “trend”. Shop around and get the cake you want.

What's "in style"? Whatever kind of cake the bride wants to have! Don't listen to so-called industry experts who are trying to tell you what you SHOULD want ... go with your own preferences and get what you DO want.

I had another bride, referred to me by a photographer friend, who did not want a wedding cake. She wanted just a big dessert bar. She went to all the bridal shows, talked to all the cake people there and told me that all of them told her, “Oh yes you DO want a cake!” She tried to convince them, “No….we really don’t want a cake” just to be told how sorry she’d be and she HAD to have a cake. No one was willing to do what she wanted.

So we did a fabulous dessert stand for her, made of glass and mirrors and small lights, covered with mini cheesecakes, chocolate covered strawberries, cookies, brownies and other fabulous desserts. We made a small 8” cake to sit on top for their cake cutting photo.

She and her guests just loved it! And it’s been a big hit with clients ever since. (See photo at top of this article. See series of photos at this link: )

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