My friend Chris Jaeger graciously said yes when I asked if I could share his blog on "Clunker Websites". As many of you know, bad websites really get under my skin. It is not because I am a website snob, or anything like that. What gets to me is the bad marketing that bad websites represent.
Don't put up a bare bones website thinking that brides/clients will call you and THAT'S when you'll "hook 'em" with your sales pitch. Too many brides have told me, "If the information isn't on the website, I click out and move to the next one."
Read Chris's blog and then critique your website. If you are driving a Clunker Website, it might be time for a trade-in!
Chris's Blog from "Marketing to Brides Online": http://www.marketingtobridesonline.com/car-for-sale-used-classic-but-runs-great/
Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts
Monday, December 20, 2010
Wednesday, September 15, 2010
More Website Advice - The "Oh Yes!" factor
Just a few days after posting my article on websites (see below), I receive notice of another blogger entry with similar advice.
The blog of "Marketing to Brides Online" article is interesting ..... read it here: http://www.marketingtobridesonline.com/say-oh-yes-to-more-sales/
The blog of "Marketing to Brides Online" article is interesting ..... read it here: http://www.marketingtobridesonline.com/say-oh-yes-to-more-sales/
Saturday, September 11, 2010
Is Your Website Welcoming or Uninviting?
I encountered a website peeve yesterday.
Bad websites irritate me. There's the standard list of big no-no's we all know about such as bad grammar and spelling, photos that take too long to download (so please consider that some people still DO have dial-up!), and annoying music that gets you busted at work for browsing non-work related websites!
I was checking the website of a Texas event planner. I had encountered her through my facebook and was interested in knowing more about her.
Unfortunately, her website had the biggest no-no of all: The inability for me to even get IN her website!
It's too bad she hired some gun-ho web designer who was anxious to show everyone how smart and skilled he or she was, because I just got tired of waiting for all of the "pretty animation" to stop so I could just get into her website. The site had so many bells and whistles, it was taking forever for the site to download and open. Unlike other websites that gave me the option to "skip intro", this one didn't. I was stuck. Waiting.
And like I'm sure many of her potential clients did .... I left the site without even looking.
So as you start a business and get excited about how thrilling and unique your website will be, please factor in that the folks looking at it will have to actually get into it before they can be impressed.
Bad websites irritate me. There's the standard list of big no-no's we all know about such as bad grammar and spelling, photos that take too long to download (so please consider that some people still DO have dial-up!), and annoying music that gets you busted at work for browsing non-work related websites!
I was checking the website of a Texas event planner. I had encountered her through my facebook and was interested in knowing more about her.
Unfortunately, her website had the biggest no-no of all: The inability for me to even get IN her website!
It's too bad she hired some gun-ho web designer who was anxious to show everyone how smart and skilled he or she was, because I just got tired of waiting for all of the "pretty animation" to stop so I could just get into her website. The site had so many bells and whistles, it was taking forever for the site to download and open. Unlike other websites that gave me the option to "skip intro", this one didn't. I was stuck. Waiting.
And like I'm sure many of her potential clients did .... I left the site without even looking.
So as you start a business and get excited about how thrilling and unique your website will be, please factor in that the folks looking at it will have to actually get into it before they can be impressed.
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