Showing posts with label sheet cakes. Show all posts
Showing posts with label sheet cakes. Show all posts

Monday, December 13, 2010

"Just Serve a 'Cheap' Sheet Cake" she said

Well, this one pushed my hot button! Brides, please pay attention to this one. Please. I'm about to teach you how to NOT insult your guests at your wedding.

I actually saw an online article entitled "How to Buy Cheap Wedding Cakes". Now I understand in this day of a tough economy that we are all on the lookout on how to save money. And weddings can be expensive. So I know that anyplace where costs can be cut, all of us should endeavor to cut them. I get that.

However, I've never seen an article entitled "How to Buy a Cheap Diamond Engagement Ring" (bride, how would you react if you saw your groom studying up on such an article?) or "How to Buy a Cheap Wedding Gown" (or if mom was reading a series of these?).

But here I find an article (written, by the way, by someone who, based on her bio, is not in the wedding business and definitely not a cake expert) who is encouraging a bride, on her wedding day, to "oh, just go get a cheap cake!"

Wait ... it gets better.

Further down in the article is the tired and uninformed opinion about buying a fake cake (see my article on why THIS is false!). http://cateritsimple.blogspot.com/2009/07/fake-cakes-no-they-are-not-always.html

She says a couple can "cut" the cake of their dreams and "serve a cheap sheet cake to wedding guests."

Serve a "cheap sheet cake."

Doesn't that make you sad? It does me. It makes me sad that someone with some fake and self-imposed authority on wedding cakes is regurgitating the same tired, worn out, untrue advice about cakes and encouraging brides to serve their family, their friends, their guests who have elected to incur some personal expense of their own to come and share in the couples wedding day .... she tells these brides, "oh just serve 'em some cheap sheet cake."

This article of mine is in danger of going on and on because I am just in SHOCK that someone would actually say that to a bride. Am I getting my frustration across? Because the only thing that would appall me more is to hear a bride say, "That's a good idea! I'll spend a fortune on my venue, my dress, my bar bill and my fabulous dinner. Then I'll just slap some "cheap sheet cake" in front of my guests!"

As I take a minute to take a deep breath, let me clarify that a low-cost cake to fit in a budget is not a bad thing. Many highly skilled decorators have many options for brides to enable them to have a wonderfully decorated and great tasting cake at their wedding. That's not what I'm talking about.

I'm talking about serving guests cheap tasting sheet cake: Mass produced, frozen for months in a warehouse, shipped to a big box grocery store bakery, already iced when it arrives, pulled out of the freezer the day before it is due so a decorator can spend 4 minutes putting a border with icing that from a big bucket that is commercially made.

Most people can tell the difference between this grocery store sheet cake and a wedding cake that is custom made just for the bride's special day. That is part of what is irritating me on this. That someone just so nonchalantly suggests a "cheap sheet cake" is good enough and that a bride shouldn't care if her guests actually LIKE the cake or not. That, too, is just sad.

Brides, the key to being able to stay in budget involves careful planning, including control of your headcount (see my "60% Rule" article), good comparison shopping, working with a wedding planner (yes, they DO save you money!), and being realistic about what you can afford.

But please. Please. DON'T slap your guests in the face with an attitude of they are only worth some "cheap sheet cake" for your wedding. Plan accordingly. And treat your guests with the respect they deserve.

Sunday, October 18, 2009

Sheet cakes .... why?

Gosh, I hate starting an article with "back in my day" because that makes me officially old, but back in my day, I'd always hear the adult women, who were helping plan the family weddings, tell a bride to always get ".... an extra sheet cake, just in case." I always wondered "Just in case of WHAT?" I finally figured out these women were ordering a "just in case" cake because they wanted to be covered "just in case" they had more people show up than they anticipated.

Which never happens. I know you shouldn't use the word "never", but seriously .... in 30 years, I've never had a wedding where the couple/family invited 100 people and 130 showed up. Never.

I always wondered why they figured these extra people would show up just for the cake, because they never ordered an extra 10 lbs of chicken "just in case". And they never ordered 50 extra rolls "just in case". Nope, only cake.

Over time, I've observed that ordering sheet cakes has moved from the reasoning of having enough cake "just in case", to a cost saving method recommended by all the wedding magazines. The problem is that the magazines assume ALL bakers offer sheet cakes cheaper, which is just not true.

Many cake designers won't do sheet cakes. They just won't. They find it inappropriate to serve some of the guests a slice of wedding cake with multiple layers of cake and luscious filling .... and some of the guests get a piddly little square of single layer cake with no filling. And dont' kid yourself ..... the relatives who get the cheap knock off cake? They notice. They really notice.

My wedding sheet cakes are not cheaper and for a very logical reason. They are more work for me. Let me explain.

First, I dont' charge for 99% of design elements. That means a 4 tier basketweave designed cake with cascades of buttercream roses rolling down the sides will cost my bride the same money as a plain cake with just ribbon around the base. I dont' charge for most designs.

Ergo, since I dont' charge extra for ornate design, then I don't have anything to deduct for plain design .... which is the whole premise behind the "sheet cakes are cheaper" theory.

More work for me: To make a 3 tier cake for 150, I bake 3 tiers, using 6 cake pans that need prepped and washed. I ice and decorate 3 tiers.

But when a bride requests a 3 tier cake for 100 and a sheet cake for 50, I now have to bake 3 tiers using 6 slighty smaller cake pans that need prepped and washed, and I ice/decorate 3 tiers. PLUS I now have to bake a sheet cake and ice and at least border it. Another pan to wash, more baking time, more prep time, more space taken up in the delivery van. It takes longer to set up because instead of making one trip, carrying one 3-tier cake into the venue, I have to make 2 trips to the van to get the sheet cake. That may not sound like much to you, but the time (read "labor cost") adds up.

It's less work for me to do a 3 tier cake for 150 than it is for me to do a 3 tier cake PLUS a sheet cake that totals 150. If you order something that is more work for me, then you're not going to get it cheaper. It's just logical.

The good news for my brides is that this means they CAN get that grand creation of sugary centerpiece art for their reception at the same price than they would pay for a dinky little cake with some secret sheet cake hidden in the back room.

It's not that my sheet cakes are "not cheaper". It's that my wedding cakes are not "more expensive". We don't nickel and dime a bride for every little decorating aspect of her cake. It's easy for her to pick a design she likes instead of having to compromise her vision of her grand wedding cake design simply because of budget restraints. It's just our way of keeping it simple for our brides!