My friend and wedding guru, Andy Ebon, writes a great column discussing "what is a wedding professional?" I am providing the link to this article because this topic comes up way too often in all fields of the wedding industry.
In the cake industry, there is debate on the licensed vs. unlicensed, home baker vs. commercial storefront, full time vs. part time (by choice or by circumstance).
In the above example, I am defining "home baker" as one who is permitted by their state laws to legally bake and sell baked goods from their home kitchen or one who has built a commercials, health department approved kitchen in their home. This is different from the baker who is working out of a home kitchen "under the radar".
My intent is not to debate the home vs. store, full vs. part time or any other aspect. My intent in sharing this is to get vendors and brides alike to think about the services being offered and being bought.
Vendors, what is it you offer that defines you as a wedding professional? Can you spell it out so your clients really get it? What is the value you add to your service that makes a client believe you are worth the few extra dollars?
Brides, are you shopping for the best professional or the best (lowest) price? While we all understand and can appreciate keeping costs in check for a wedding, there is certain knowledge, skills, licensing, inspections, equipment, etc., that costs more than the fly-by-night business person who may be offering an unbelievable low price.
Enjoy Andy's Article: "No Respect! Why So Many Wedding Businesses Don't Get Any"