On the coattails of my November 4th article, "But I Don't LIKE Sales....!" I am proud to offer this link to an article by Wedding Marketing guru Andy Ebon about pricing and bridal budgets. I must totally agree with him that "brides do not have money allotted for most wedding expenses in a truly thoughtful and rationale way." That is why I believe a wedding vendor should be an expert in their field so they can help guide the bride through the process and why I believe that a business person's sales and marketing skill are key, absolutely KEY, to having a successful business.
Please take a minute to read Andy's article. I'm sure you'll enjoy his wisdom as much as I do!
http://weddingmarketing.net/2010/12/02/price-budget-simple-lame-excuse-losing-sale/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheWeddingMarketingBlog+%28The+Wedding+Marketing+Blog%29
Thank you for sharing the article. Something to keep in the back of my mind when I deal with customers!
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